SESSION 2 - HOMEWORK

WHAT IS INFLUENCER MARKETING ? 

The influence marketing responds to problems emerged with the explosion of the social web and the proliferation of content and exchanges. It involves identifying a small number of individuals, influencers, who will help you spread your message and influence your target.

These influencers will become the spokespersons of the brand if you know them to be considered fair value. The influence of marketing can get a message across using very specific techniques rather than "basting everything is" as do more traditional methods.

WHY DO THINK INFLUENCER MARKETING CAN BENEFIT A HOTEL BETTER THAN TRADITIONAL MARKETING ?

The digital has become absolutely essential and brands increasingly trying to reach an audience of quality instead of focusing on quantity.

The influence marketing is a discipline whose benefits and profits are very different from other marketing styles used.

Influencers know their audiences and are able to create content that appeals to them. Thus, hotels can better target their customers and create the interest that contained instead of creating the content to a mass audience unsuited.

A message from influencers seem more authentic and attractive than a message from a classical communication channel such as a radio spot or an advertising banner. Their involvement helps retain and create a direct link of proximity with potential customers.

Influencers are not only ambassadors but also real information relay whose legitimacy outclasses that of more traditional media.

The other advantages are many: better targeting, improved SEO and much lower cost than traditional media. This is why hotels have interest in using this medium to ensure survival over time while the competition will run out of steam.